Digital Marketing Tutorial from beginners to advanced – Step By Step
This 6-month diploma course offers in-depth training with premium tools, freelancing skills, and hands-on projects, ideal for students, entrepreneurs, and working professionals.
📘 Tutorial Modules
1. Introduction to Digital Marketing
- What is Digital Marketing?
- Benefits & Career Scope
- Traditional vs. Digital Marketing
2. Who Can Join?
- Students building careers
- Entrepreneurs growing businesses
- Project managers, designers & developers
- Traditional marketers shifting to digital
3. Prerequisites
- No age/educational barrier
- Basic English, computer & internet knowledge
4. Outcomes
- Digital Marketing Jobs
- Freelancing & Startup Readiness
- Business & Blog Monetization
5. HTML5 / CSS3 (If Needed)
- HTML & CSS Basics
- Head Tags & Layouts
6. Website Planning
- Target Audience
- Domain Registration
- Website Creation & Hosting
7. Search Engine Optimization (SEO)
- On-Page SEO (meta, headers, sitemaps, robots.txt, breadcrumbs)
- Advanced On-Page SEO (canonicalization, Hreflang, 301 redirects, 404 pages)
- WordPress SEO (Yoast, themes, widgets, contact forms)
- Page Speed Optimization (FCP, render blocking, image/CSS/JS optimization)
- AMP Integration (WordPress & Non-WordPress, error fixing)
- Schema/Microdata (JSON-LD, review schema, WordPress/non-WordPress)
- Off-Page SEO (backlinks, bookmarking, guest posting, infographics)
8. Keyword Research
- Short vs. Long-tail keywords
- Keyword Planner, Competitor Research
- Keyword Analysis Tools
9. Landing Pages
- Landing Page vs Home Page
- MailChimp Integration
- Microsite Strategy
10. E-Commerce SEO
- WooCommerce Setup
- Merchant Center Optimization
- Dynamic URL Canonicalization
11. Website Audit & Analytics
- Google/Bing Search Console Setup
- Broken Link Checks, Soft 404s
- Audit Tools & Reports
12. Social Media Marketing (SMM)
- Facebook & Instagram Pages & Ads
- Twitter Marketing (Organic & Paid)
- LinkedIn & Pinterest for Business
- YouTube Channel Setup, Monetization, Hashtags
13. Inbound Marketing
- Clickbait & Linkbait
- Content Strategy
14. Digital Advertising
- Google Ads (Campaigns, Remarketing, Merchant Setup)
- Facebook Ads (Pixels, Conversion Tracking)
- Twitter/LinkedIn Ads
15. Email Marketing
- MailChimp Campaigns
- Email Template Creation
- Spam Filters Avoidance
16. Content & Video Marketing
- SEO Blog Writing
- AdSense & YouTube Earning
17. Freelancing & Bidding
- Accounts on Fiverr, Upwork, Freelancer, Guru
- Bidding Tips, Profile Optimization
- Guaranteed Earning Model
18. Starting Your Own Agency
- Target Market Identification
- Company Formation
- Client Handling & Reporting
19. Lead Generation
- Facebook & Adwords Forms
- Landing Page Optimization
- Mobile & Conversion Tracking
20. Google Algorithm Updates
- Panda, Penguin, Hummingbird
- Pigeon, Doorway, PageSpeed, EMD
21. AI & Automation in Digital Marketing
- ChatGPT Usage
- Machine Learning in Marketing
22. Single Page Application (SPA) SEO
- SPA Rendering & Optimization
23. Graphic Design (Photoshop)
- Photo Editing
- Banner & Social Media Post Design
24. Digital Marketing Tools
- Google Ads, Console, Analytics, My Business
- Yoast, Moz, WooRank, Raven
- MailChimp, Hootsuite, AddThis
25. Certification Support
- Acesoftech Academy Certificate
- Google & Facebook Certification
26. Free Tools Provided
- Premium Themes & Plugins
- Email Capturing & Audit Tools
