📘 SEO Syllabus: Main Components
This detailed syllabus covers On-Page and Off-Page SEO, structured to help learners, marketers, and businesses master search engine optimization.
🔵 Module 1: Introduction to SEO
- What is SEO and how it works
- Importance of SEO in Digital Marketing
- Types of SEO: On-Page, Off-Page, Technical
- How Search Engines Work
- Search Engine Algorithms Overview (Google, Bing)
- SERP Features and Google Ranking Factors
🟢 Module 2: On-Page SEO (Optimization Within Website)
2.1 Keyword Research
- Types of Keywords: Short-tail, Long-tail, LSI, Intent-based
- Keyword Research Tools: Google Keyword Planner, Ubersuggest, SEMrush, Ahrefs
- Competitor Keyword Analysis
- Understanding Search Intent
2.2 Content Optimization
- SEO-friendly Content Structure (H1-H6, Paragraphs, Lists)
- Keyword Placement & Density
- Internal Linking Strategy
- Use of Multimedia (Images, Videos, Charts)
- Writing with E-E-A-T (Experience, Expertise, Authority, Trust)
2.3 Meta Tags Optimization
- Crafting Effective Title Tags
- Writing Compelling Meta Descriptions
- Using Header Tags for Semantic Structure
- Optimizing ALT Text for Images
2.4 URL & Site Structure
- Creating SEO-friendly URLs
- Breadcrumb Navigation
- Canonical Tags to Avoid Duplicate Content
- XML Sitemap & Robots.txt Configuration
2.5 Page Speed & Core Web Vitals
- Importance of Fast-Loading Pages
- Google PageSpeed Insights & GTMetrix Tools
- Optimizing for LCP, CLS, and FID
- Image Compression, Lazy Loading, Minification
- Mobile Responsiveness & Mobile-First Design
2.6 Technical SEO Basics
- HTTPS and SSL Certificates
- Structured Data & Schema Markup
- 301 Redirects, 404 Pages, and Broken Links
- Crawlability & Indexability with Search Console
🟣 Module 3: Off-Page SEO (External Optimization)
3.1 Link Building Fundamentals
- Importance of Backlinks
- Do-Follow vs No-Follow Links
- High Authority vs Low Quality Links
- Backlink Strategies: Guest Posting, Broken Link Building, Skyscraper Technique
3.2 Social Signals
- Role of Social Media in SEO
- Social Bookmarking (Reddit, Pinterest)
- Engagement Metrics: Shares, Likes, Comments
3.3 Brand Mentions & Citations
- Unlinked Brand Mentions
- Citation Building & NAP Consistency
- Local SEO Listings (Google Maps, JustDial, Yelp)
3.4 Forums and Community Engagement
- Answering on Quora, Reddit, Niche Communities
- Genuine Commenting for Traffic and Visibility
3.5 Influencer & PR Outreach
- Working with Bloggers & Influencers
- Publishing Digital Press Releases
- Creating Shareable PR Assets
3.6 Off-Page SEO Monitoring Tools
- Using Ahrefs, SEMrush, Moz for Backlink Audits
- Monitoring Referring Domains in Google Search Console
- Disavow Low-Quality Backlinks
🔶 Bonus Modules
Local SEO
- Google Business Profile Optimization
- Local Keyword Targeting
- Geo-Tagged Content Strategy
- Managing Customer Reviews
E-Commerce SEO
- Product Page Optimization
- Category Page Structure
- Rich Snippets and Product Schema
YouTube & Video SEO
- Video Titles, Descriptions, and Tags
- Improving Watch Time & CTR
- Embedding Video Schema
✅ Final Tools Covered
- Google Analytics
- Google Search Console
- Google PageSpeed Insights, GTMetrix
- Screaming Frog, Ubersuggest
- SEMrush, Ahrefs, Moz, Yoast/RankMath